EnterCard is a joint venture between Swedbank and Barclays Bank. Barclaycard is a successful global player in the card market, and one of the largest card issuers in Europe. Swedbank has extensive knowledge and local presence in the Nordic card market.
This means that EnterCard has access to our owners’ experience and expertise, while we at the same time remain the small local and swift-footed company with full focus on credit cards.
The purpose of jointly founding EnterCard was to share and benefit from each others’ existing knowledge, but also to get new insight into how payment and credit cards can add value to an existing customer relationship for a bank, company or member organisation.