Business concept

Unrivalled flexibility and convenience for the consumer
By offering the convenience and 'always on' borrowing power of internationally-accepted credit cards, EnterCard supports consumers who demand more flexibility and control, enabling them to manage their everyday economy in a smart way. We encourage consumers to think about the demands on their personal finances and try to educate them about the unique benefits of credit cards in managing the monthly ups and downs that hit us all. This philosophy is evident in the launch of our own-brand re:member to the Swedish market.

Learn more about re:member

Creating win-win partnerships
With the collective knowledge and competence gathered in the EnterCard organisation we are confident that our credit-card partners can benefit from enhanced customer-loyalty and a compelling commercial return. We deliver this by developing a tailored customer-value proposition in conjunction with each of our partners, and by combining our market-leading credit-card skills with the assets of our partners, their brands, distribution channels and customer data. Together with our partners we share the responsibility for achieving jointly-agreed targets, we share the decision making and jointly fund the marketing. And together we share the profit.

Market-leading credit-card skills
We are able to outperform our competitors through our expertise in Customer Value Management, and its application to all aspects of our business. The analytic skills developed in Barclaycard's global operation are now being applied with great success in the Nordic markets, informing all activities from customer recruitment through to debt management. As a consumer-lending business we underpin all our activities with a philosophy of responsible lending, focusing on educating consumers to use credit in a controlled and sensible way. Whilst competitors focus on encouraging consumers to spend more, we focus on giving consumers smart ways of paying.

About our partners