EnterCard launches "LO Plus Guldkort" in the Danish Market
On Monday September 15th EnterCard will launch a credit-card programme together with its second partner in Denmark - LO Plus. "The LO Plus Guldkort" is a MasterCard credit card that will be offered free to all members.The aim of the card launch is to ensure that members of the LO Plus union get economic advantages they otherwise would not achieve. Efficiently used, the card can save members as much money as their expenses for the Union membership fee.
"This new card provides a great offer to the LO Plus union members as it connects a MasterCard credit-card functionality with attractive membership benefits", says Simon Cottenham, MD for EnterCard Denmark.
This new combined membership- and credit card can be used as a membership pass for Union events and provides the members with automatic discounts in more than 1.000 different outlets across Denmark with a wide range.
This compelling membership and card proposition is also designed to continuously attract new partners to join the LO Plus programme, which will give LO Plus members even further improved benefits going forward. It enables retail partners to more easily offer discounts to their customers, as it will be done automatically when LO Plus members pay with their new card.
The LO Plus membership program consists of 14 of LO?s 17 labour unions, which includes 750.000 of the total1.2 million members that LO has in Denmark.
Read more at www.loplus-guldkort.dk
