Entercard steps forward with digital analytics
Published September 13, 2016
On the 30th of August, the Digital Analytics Conference Nordic took place in Stockholm, and Entercard was present. Together with Conversionista, Ted Solomon, Web Analyst from Entercard’s Strategic Analytics team, presented a case where data-driven Conversion Rate Optimization (CRO) was used to increase customer conversion rates on the re:member homepage.
Ted explains:
– At Entercard we work with data-driven CRO and web development. Google Analytics and other web analytics tools are great at telling you what is happening, but not why. One needs to understand both! We work with both quantitative data and qualitative data when we build our hypotheses and analyzes.
About Digital Analytics Conference Nordic:
The Digital Analytics Conference is the largest of its kind in the Nordics. The conference focuses on trends within digital analytics and best practice within web analytics. This year 17 companies from different industries presented to an audience of 235 digital analysts, marketing executives, web managers and analysts, online managers, information officers, and business developers.