New personal data regulations

On 25 May 2018, EU’s new personal data act, GDPR (General Data Protection Regulation) came into force in Sweden and Denmark (1 July in Norway). The new regulation means that it will be much easier for customers to learn what information has been stored about them, and what use the information will serve. Personal data is data that can be linked to you as an individual. It might be your name, your telephone number, your e-mail address or an assessment. The new regulations give you, as a customer, a stronger right to make decisions regarding your personal data.

What does this mean for Entercard’s customers?

It is Entercard Group AB that is responsible for processing our customers’ personal data. It is important that you as a customer know what data is collected and how your privacy is safeguarded.

On our  local websites you can read more about how we process your personal data, cookies, audio recordings, as well as how we safeguard your rights, such as your right to access information, your rights in regards to marketing exclusion and erasure of data:

When it comes to personal data, what is to be stored and what it will be used for must be presented in a clear and simple manner.
Data about you that has been stored may in principle only be used for the purpose for which it was collected. It must also be just as easy to withdraw consent, as it was to give consent.

– Entercard Group AB works continuously on personal data protection, and the new data protection regulation makes companies more aware that they must be more open about how they process personal data, and that this information must be communicated in an easily understood manner. Furthermore, the data protection regulation clarifies the importance of documenting your routines, and you could also say that in certain cases it could demonstrate compliance, says the Data Protection Officer at Entercard Group AB.

If you have any questions regarding the new data protection regulations, please contact our DPO at

Read more about the new EU regulations on